On July 1, 2023, Sunrise will raise its standard fees for mobile plans and home Internet plans by an average of 4 percent. The company cites inflation as justification for the price increases. However, Sunrise has promised that after this change, it will not make any more inflation-linked changes to pricing again until 2025.
Both Sunrise and its subsidiaries Yallo and Lebara make heavy use of special promotional offers in their marketing in order to attract new customers. Often, the promotional discounts apply throughout the life of the plan. These customers too are affected by the price hike, but will continue to enjoy their existing discounts.
Price increases for Sunrise offers
The monthly fees of Sunrise plans will go up by 4 percent, rounded to the nearest ten centimes. Based on that figure, these price increases will apply:
Table 1: Price increases for Sunrise mobile plans
| Mobile plan |
Standard monthly fee
before July 2023 |
Standard monthly fee
after July 2023 |
Price increase in CHF |
| Sunrise Up Mobile S |
25.00 |
26.00 |
1.00 |
| Sunrise Up Mobile M |
59.00 |
61.40 |
2.40 |
| Sunrise Up Mobile L |
69.00 |
71.80 |
2.80 |
| Sunrise Up Mobile XL |
89.00 |
92.60 |
3.60 |
Table 2: Price increases for Sunrise home Internet plans
| Internet plan |
Standard monthly fee
before July 2023 |
Standard monthly fee
after July 2023 |
Price increase in CHF |
| Sunrise Up Internet M |
59.00 |
61.40 |
2.40 |
| Sunrise Up Internet L |
79.00 |
82.20 |
3.20 |
| Sunrise Up Internet XL |
89.00 |
92.60 |
3.60 |
Price increases at Yallo and Lebara
The plans which Sunrise sells through its subsidiaries Yallo and Lebara are also becoming more expensive. Yallo is raising its standard monthly fees by one francs. Lebara will raise its monthly fees by 95 centimes.
Table 3: Price increases for Yallo and Lebara mobile plans
| Mobile plan |
Standard monthly fee
before July 2023 |
Standard monthly fee
after July 2023 |
Price increase as a percentage |
| Yallo Slim Plus |
25.00 |
26.00 |
4.0% |
| Yallo Regular |
38.00 |
39.00 |
2.6% |
| Yallo Regular Plus |
48.00 |
49.00 |
2.1% |
| Yallo Swiss Flat |
58.00 |
59.00 |
1.7% |
| Yallo Fat |
58.00 |
59.00 |
1.7% |
| Yallo Swiss Plus |
68.00 |
69.00 |
1.5% |
| Yallo Swiss Flat 5G |
68.00 |
69.00 |
1.5% |
| Yallo Fat Plus |
78.00 |
79.00 |
1.3% |
| Yallo Super Fat |
88.00 |
89.00 |
1.1% |
| Yallo Fat Plus 5G |
88.00 |
89.00 |
1.1% |
| Yallo Super Fat Plus |
98.00 |
99.00 |
1.0% |
| Yallo Super Fat XXL |
128.00 |
129.00 |
0.8% |
| Lebara Swiss |
29.00 |
29.95 |
3.3% |
| Lebara Next |
35.00 |
35.95 |
2.7% |
| Lebara Europe |
39.00 |
39.95 |
2.4% |
| Lebara Swiss Flat |
59.00 |
59.95 |
1.6% |
| Lebara Swiss L |
69.00 |
69.95 |
1.4% |
| Lebara Europe L |
69.00 |
69.95 |
1.4% |
| Lebara Europe XL |
79.00 |
79.95 |
1.2% |
| Lebara XXL |
99.00 |
99.95 |
1.0% |
Table 4: Price increases for Yallo home Internet plans
| Internet plan |
Standard monthly fee
before July 2023 |
Standard monthly fee
after July 2023 |
Price increase as a percentage |
| Yallo Home 4G |
49.00 |
50.00 |
2.0% |
| Yallo Home Cable S |
59.00 |
60.00 |
1.7% |
| Yallo Home Cable M |
69.00 |
70.00 |
1.4% |
| Yallo Home 5G |
69.00 |
70.00 |
1.4% |
| Yallo Home Max |
79.00 |
80.00 |
1.3% |
| Yallo Home Max Fiber |
79.00 |
80.00 |
1.3% |
| Yallo Home Max Cable |
79.00 |
80.00 |
1.3% |
Only some products are affected
The price increase affects the monthly fees of mobile plans and home Internet plans. Sunrise is not raising the prices for other telecom plans, nor for prepaid mobile offers. The per-minute rates and the prices of bundles and options will also remain unchanged.
Assessment by telecom expert Ralf Beyeler
It was only a question of time before a Swiss telecom service provider would use inflation as justification to raise its prices. But the implementation for offers from the primary brand Sunrise is surprising. Customers with standard plans will have to pay 4 percent more. As the calculations show, the price increase for these customers is substantial. Sunrise representatives will likely have a difficult time selling a plan with a price tag of 61.40 francs per month. That price sounds high in a segment where consumers have gotten used to prices in the range of 58, 59, or 59.95 francs.
Customers of budget subsidiaries Yallo and Lebara are less strongly affected from the price hike. The higher the monthly fee of a plan is, the smaller the increase is as a percentage of the price. Just one Yallo plan will see a 4-percent price increase, with lower price hikes across all other Yallo plans. Marketing plans for 39, 39.95 or 50 francs will also likely be easier, as consumers are used to those kinds of price tags.
What can customers who are affected by price increases do? The easiest option is to migrate. Many people have used the same telecom plan for many years, and pay much more than necessary. These consumers could save a lot of money by changing to a different plan. When looking at offers, make sure not to get plans with minimum contract terms. That way you can change to a different service provider if your expectations are not met, or if cheaper offers become available.
In principle, a price increase always presents an optimal opportunity to compare prices and, if price differences are large, to migrate to a cheaper solution. It is perfectly possible to end up paying 70 percent less than before, instead of 4 percent more.
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