moneyland.ch is the independent Swiss online comparison service for banking, insurance, and telecom.
moneyland.ch already offers more than 100 unbiased comparisons and calculators which are unrivaled in Switzerland in terms of quality and precision. Independence is central to moneyland.ch. The guarantee of independence applies to all comparisons, calculators and content.
Informative news articles keep users up to date with the latest updates in the Swiss personal finance landscape. Numerous guides and glossary definitions from our experts help users find answers to their financial questions. You can find more information about our team of experts and editors here.
The goal of moneyland.ch
moneyland.ch was founded to provide consumers with independent comparisons, calculators and articles which enable them to make fact-based product choices and get the personal finance information they need.
The banking, insurance, and telecom markets are becoming increasingly complex. For the average person, the process of finding the most favorable solutions for their needs is tiresome and time-consuming. moneyland.ch lets you quickly and easily find the right Swiss banking, insurance and telecom solutions and save hundreds of francs per year.
For example, moneyland.ch can help you easily find the most favorable credit card, mortgage, stock broker, asset management service, personal loan, and bank accounts (checking, business, savings, retirement). You can also easily find the best insurance offers and mandatory health insurance, and the right Internet, TV, and mobile plans for your needs.
The moneyland.ch story
2013: moneyland.ch launches with the first banking comparisons.
2014: First insurance comparisons launched.
2015: Search engine for banking and insurance goes live. Moneyguru assistant launched.
2018: First telecom comparisons offered.
2020: moneyland.ch surpasses 100 comparisons and calculators. Complete redesign.
The moneyland.ch team
moneyland.ch was founded by Benjamin and Samuel Manz. The two brothers both studied at the University of Zurich. Benjamin Manz is CEO of moneyland.ch and an expert in the field of personal finance.
The core team is made up of competent data analysts, financial experts, and specialized editors. Every day, the moneyland.ch team works to help consumers by bringing transparency to the Swiss banking, insurance and telecom markets. You can find out more about our experts and editors here.
Comparisons and calculators on moneyland.ch
The unbiased comparisons on moneyland.ch are regularly used by the established Swiss mass media for evaluations, and have received numerous acclaims. For example, moneyland.ch received the highest ratings of all Swiss comparison services in an analysis by consumer watchdog magazine K-Geld (you can read the K-Geld article here).
The intelligent comparison algorithms are the most comprehensive of their kind, and also account for complex fee and interest structures. Depending on the comparison in question, up to 100 different features may be evaluated for each product. The credit card comparison also accounts for currency exchange rates based on ongoing sampling.
The total costs are clearly shown on result pages, including breakdowns of individual costs. A detailed information page for each product provides additional information. Many comparisons also give you the option of comparing costs over a time frame of your choice.
In addition to costs, many comparisons also account for numerous other criteria. For example, you have the option of comparing retirement funds by historical performance, comparing various insurance based on the coverage provided, and comparing mobile plans based on Internet speed.
moneyland.ch also surveys customer satisfaction in collaboration with established Swiss market research institutes to provide customer satisfaction ratings.
The guarantee of independence applies to all comparisons and calculators. This also extends to the order in which offers are ranked in comparisons. For cost-based comparisons, products are always listed based on their cost – regardless of whether or not the service provider is a moneyland.ch partner. Likewise, in feature-based comparisons, products with the best features always appear at the top.
You can find all the comparisons here, and an overview of all of the calculators here.
Data quality
The moneyland.ch product database is unique in Switzerland. Currently, moneyland.ch holds more than 3 million pieces of product data – including information which is not published anywhere else.
moneyland.ch places a strong emphasis on the quality of its comparisons, calculators, and content. The moneyland.ch team includes a dedicated data quality expert.
A number of service providers inform moneyland.ch of upcoming changes to terms and conditions in advance. Additionally, moneyland.ch always fact-checks data itself to ensure that all data meets its high data quality standards.
- Banks typically publish the interest rates of bank accounts and loans at the beginning of each month. For this reason, moneyland.ch checks interest rates for updates on a monthly basis.
- Information relating to various costs and features is regularly checked and updated based on data published by service providers. Because some information is not published online, moneyland.ch sends regular questionnaires to banks, insurance companies and telecom service providers in order to keep information up to date.
- Special promotional offers for mobile plans and other telecom services are checked and updated by moneyland.ch multiple times per week.
- Mortgage interest rates are updated daily thanks to more than 120 crawlers programmed by moneyland.ch.
moneyland.ch in the press
The reliability of moneyland.ch is reflected in the high levels of citation by the Swiss mass media. Reports citing moneyland.ch comparisons, experts and studies appear in the Swiss press multiple times per week. Since its launch, moneyland.ch has been cited by the mass media more than 10,000 times. You can find a selection of some of these press reports here.
Privacy policy
Protecting the privacy of our users is one of our core values. moneyland.ch is committed to using data strictly for the intended purposes and adheres to applicable laws, including the Swiss Bundesgesetz über den Datenschutz (DSG) / loi fédérale sur la protection des données (LPD). Users can instruct moneyland.ch to delete their data at any time. Newsletter subscribers have the option of unsubscribing from the moneyland.ch newsletter at any time. You can find more information about the moneyland.ch privacy policy here.
moneyland.ch users
The quality of moneyland.ch comparisons and content attract a steadily-growing user base. Currently, moneyland.ch counts more than 300,000 visitors per month, and more than 2 million visitors per year.
How moneyland.ch earns money
Offering services to users free of charge is a key element of moneyland.ch. At the same time, maintaining independent comparisons and editorial content is also central. Advertisers do not have the option of paying to change the rankings of their products.
moneyland.ch earns money in the following ways:
- Compensation for click-throughs and requests made by users through moneyland.ch comparisons: Offers listed in comparisons may be accompanied by a green button with which users can apply for the product directly. Advertisers pay to have these direct application buttons included. With some comparisons, advertisers pay for each click on application buttons by users. With other comparisons, users must fill out a contact request form on moneyland.ch which is passed on to the corresponding service provider. Advertisers compensate moneyland.ch for each lead.
- Online advertising: Service providers have the option of advertising their products and services on moneyland.ch. Advertisements are always clearly marked as such. Whether or not a service provider advertises on moneyland.ch has no impact whatsoever on the ranking of offers in comparisons. moneyland.ch also publishes advertorials, and these too are clearly marked as such.
- Labels: moneyland.ch conducts regular independent customer satisfaction surveys and unbiased studies of different groups of products. Service providers can purchase labels from moneyland.ch which indicate how their products performed in surveys or studies.
- Evaluations for service providers, universities and the media: The Moneyland Analytics service from moneyland.ch performs product analyses and market research. These evaluations have no influence whatsoever on the independent comparisons on moneyland.ch. The cost of Moneyland Analytics analyses varies depending on the complexity of the task.
More on this topic:
The moneyland.ch editorial department
All moneyland.ch comparisons
All moneyland.ch calculators
Guarantee of independence
