Retail Banking

The term “retail banking”, also known as consumer banking, encompasses the standardized services offered to consumers by a bank.

Unlike private banking customers, retail customers are not high-net-worth individuals.

The primary difference is that retail customers only have access to standardized banking products, while private banking customers can access customized banking products.

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Expert Benjamin Manz
Benjamin Manz is CEO of moneyland.ch and an independent expert on banking and finance.