Swiss telecom company Sunrise is launching a new carrier called Five. The company already operates many subsidiaries in addition to it main brand – namely Yallo, Lebara, Swype, and CH Mobile. It is also behind the Aldi Suisse Mobile carrier offered by the grocery retailer.
The new offer combines a mobile plan and an integrated AI chatbot. Offers from Five will first launch on November 17, 2026, and will be available exclusively through the dedicated Five app. The new mobile plan is only offered as an eSIM, meaning an eSIM-capable device is a prerequisite for using the plan.
A mobile plan with an integrated AI chatbot
The integrated AI chatbot is very much the centerpiece of the new offer. Customers can access the chatbot through the Five app, or via Whatsapp or a web browser.
Customers can use the chatbot to choose the makeup of their mobile plan, as well as manage and alter their subscription. That removes the need for a classic customer portal. If the AI chatbot is unable to provide the needed support, the task is handled by a customer service representative.
In addition to managing your mobile plan, the chatbot can also be used for everyday tasks like answering general questions, providing ideas for recipes and excursions, analyzing documents, processing images, and helping you write texts. Sunrise says that the chatbot also understands voice inputs in Swiss German.
Chinese AI models on Swiss servers
The AI Chatbot is operated by Sunrise partner Phoeniqs, and runs exclusively on Swiss servers. Both companies state that customer conversations are not recorded, and are not used to train the AI model.
The AI service makes use of open-source models. In addition to the Chinese models DeepSeek, Kimim, GLM, and Qwen, the Chatbot can also access the Swiss AI model Apertus 70B.
How much does the new mobile plan from Five cost?
The basic flat fee is five francs per month. That fee covers unlimited local calls and SMS texting within Switzerland. Local mobile data within Switzerland can be added for another 15 francs per month. So getting the plan with unlimited local calls and data in Switzerland costs 20 francs per month.
You can also choose to add just five or 10 gigabytes of mobile data, which is cheaper than getting unlimited data. Young adults up to the age of 30 and seniors aged 65 and over benefit from a discount of two francs per month.
Five does not charge an activation fee, and does not have minimum contract terms. You can terminate the plan at any time using the AI chatbot. Your phone bill can be paid with either a credit card or Twint.
Roaming bundles can be added with the AI bot
Customers can, for example, enter a command like “I will be spending the next five days in Berlin and need mobile Internet access” into the AI chatbot. The AI then proposes a suitable data bundle for 1, 3, 14, or 30 days. The user can then buy their preferred bundle directly in the chat. A data bundle for EU countries, for example, costs five francs for a one-day validity period, and 20 francs for a bundle that only expires after 30 days.
Five also offers a monthly roaming option. Activating this option adds either 15 or 20 francs to your monthly phone bill. If you do not use roaming in a given month, 50 percent of the option’s monthly fee is credit towards your phone bill in the next month.
You can use up to 10 gigabytes of roaming data per day. It is interesting to note that the AI chatbot can be used anywhere in the world even without a roaming bundle or option.
Could you save money by moving to Five?
Five is designed for people who would otherwise pay for an AI service. In Switzerland, the price tags of many AI Chatbot subscriptions are in the range of 20 francs per month.
With Five, you get both an AI chatbot and a mobile plan with unlimited local Swiss calls and data for the same price. But its AI service does not include the best-known AI models like ChatGPT, Claude, or Perplexity. It is worth noting, though, that Chinese models have performed well in independent tests.
For consumers who do not need a paid AI chatbot subscription, there are other Swiss mobile plans that are more affordable. But people who would not want a paid AI subscription do not really fall into the carriers target customer group.
How does Five’s pricing compare with other Swiss carriers?
20 francs per month is a good price for both an AI subscription and a mobile plan.
Other Swiss carriers offer mobile plans with unlimited local calls and data within Switzerland from as little as 13 francs per month, at standard prices. Other Swiss carriers run temporary special promotions with prices of around 15 francs per month.
Many paid AI subscriptions cost 20 francs per month or more. So getting one of these paid subscriptions and the cheapest mobile plan with unlimited calls and data separately would cost you at least 33 francs per month.
Conclusion by moneyland.ch telecom expert Ralf Beyeler
Combining a mobile plan with a fully-functional AI chatbot is an innovative approach. Sunrise is moving in a new direction, albeit a demanding one. Time will show whether the AI chatbot and the bot-based mobile plan management will actually work in practice.
But Five also bears a smack of nostalgia in that it takes customers back to having to choose between various pricing strategies and picking the most suitable version. That is unnecessary because the kind of customers who use a lot of AI will likely want unlimited data by default.
The AI models used raise another question: Will customers understand the concept of Chinese AI models running on Swiss servers? Will Sunrise and Five be able to draw customers away from established AI services like Gemini, ChatGPT, and Claude?
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