Blue Ocean

Blue Ocean: Authors W. Chan Kim and Renee Mauborgne coined this term for a new market created by a new industry or innovation.

A blue ocean has the potential to deliver sustainable profits, because the market it represents faces no noteworthy competition.

Online trading brokers in comparison

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Trading platforms

Brokers with low fees

Swiss Broker

Saxo Bank Switzerland

  • Licensed Swiss bank (FINMA)

  • No custody fees when securities lending is activated

  • Free expert research and trading signals

Swiss Broker

Cornèrtrader

  • Swiss online bank

  • No custody fees for stocks

  • Free market research and trading signals

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Expert Benjamin Manz
Benjamin Manz is CEO of moneyland.ch and an independent expert on banking and finance.