Blue Ocean

Blue Ocean: Authors W. Chan Kim and Renee Mauborgne coined this term for a new market created by a new industry or innovation.

A blue ocean has the potential to deliver sustainable profits, because the market it represents faces no noteworthy competition.

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moneyland.ch is Switzerland’s independent online comparison service covering banking, insurance and telecom. More than 80 unbiased comparison tools and calculators are available on moneyland.ch, along with useful financial guides and timely news. The comprehensive comparison tools help you to find the right insurance policies, bank accounts, credit and prepaid cards, loans, mortgages, trading accounts and telecom products for your needs.