Bull

In trading, the term “bull” refers to an investor that takes a long position. In other words, a bull believes that a specific rate, index or value will go up. A climbing rate is referred to as being “bullish”. A bull profits when the rates go up.

The opposite of a bull is a “bear”. A bear is an investor who takes a short position, meaning that they believe rates will fall. A bear profits when rates go down.

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Editor Daniel Dreier
Daniel Dreier is editor and personal finance expert at moneyland.ch.