Bull

In trading, the term “bull” refers to an investor that takes a long position. In other words, a bull believes that a specific rate, index or value will go up. A climbing rate is referred to as being “bullish”. A bull profits when the rates go up.

The opposite of a bull is a “bear”. A bear is an investor who takes a short position, meaning that they believe rates will fall. A bear profits when rates go down.

More on this topic:
Swiss online broker comparison
How to buy stocks: best trading tips
Stock trading: common pitfalls

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Special offers for Moneyland users

Moneyland Special Offers

Swiss private banking expertise

Personal wealth management

  • Up to CHF 100 welcome bonus

  • Free and convenient video call

  • An investment strategy tailored to your goals

Online private account

UBS Banking for adults

  • Open and manage your account, savings account, and cards easily in the UBS Mobile Banking App

  • Plus KeyClub rewards program

  • 50 CHF welcome gift

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  • 100 Swiss francs starting credit with code: ML26V1

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Editor Daniel Dreier
Daniel Dreier is editor and personal finance expert at moneyland.ch.