swiss credit card customer satisfaction survey 2022
Banking News

How Satisfied Are Swiss With Their Credit Cards?

May 25, 2022 - Benjamin Manz

Which credit cards are most popular in Switzerland? How satisfied are Swiss with their credit cards? The latest Swiss credit card survey from answers those questions.

A representative survey conducted by independent online comparison service in April 2022 collected data about which credit cards and prepaid cards residents of Switzerland use, and about customer satisfaction with card issuers. A total of 1500 people between the ages of 18 and 74 years old across both of Switzerland’s major linguistic regions took part in the survey.

General satisfaction with credit cards

On the whole, Swiss are content with their credit cards, with the average customer satisfaction rating sitting at 7.9 out of 10 points. Even the lowest total ratings are all still over 7 points, which equates to a “good” rating on the customer satisfaction scale.

There are small differences between individual aspects of customer satisfaction. The customer support when problems arise, the clarity of documents, and the friendliness of employees received 7.9 out points each. Value for money received and average rating of 7.8 points.

The credit cards with the highest customer satisfaction

For conventional credit cards, the highest customer satisfaction ratings went to Bank Cler (issued by Viseca) with 8.3 points, the Migros Cumulus Mastercard (Cembra Money Bank) with 8.2 points, Cornèrcard, and the Viseca-issued cards from cantonal and Raiffeisen banks, with 8 points each.

The most easily-understandable documents are offered by Bank Cler, Cornèr Bank, and Swiss Bankers. Each of these receive 8.2 points for the clarity of the information they provide. Swiss consumers are less satisfied with documentation provided by Coop and Ikea (7.5 points each).

Bank Cler has the friendliest employees. It received an average rating of 8.5 customer satisfaction points in this regard. The Ikea credit card has the lowest ratings for employee friendliness (7.1 points).

According to survey data, customer support when problems occur is strongest at Bank Cler and Swiss Bankers (8.3 points each). Once again, the credit card from Ikea had poor ratings, with users giving it 6.8 points for customer support.

All customer satisfaction ratings are clearly shown in the interactive credit card and prepaid card comparisons on

Table: Customer satisfaction with Swiss credit cards (0 to 10 points)

Card Points Rating
Bank Cler (Viseca) 8.3 Very good
Migros Cumulus Mastercard (Cembra*) 8.2 Very good
Cantonal banks(Viseca) 8 Very good
Raiffeisen (Viseca) 8 Very good
Cornèrcard (Cornèr Bank) 8 Very good
UBS 7.9 Good
Manor Mastercard (Viseca) 7.9 Good
Swisscard: Cashback 7.9 Good
Swiss Bankers 7.9 Good
Postfinance 7.8 Good
Coop Supercard (Topcard) 7.7 Good
American Express (Swisscard) 7.7 Good
Credit Suisse 7.6 Good
Migros Bank (Viseca) 7.6 Good
Ikea Family (Cembra) 7.1 Good

*From July 1, 2022, the Cumulus Mastercard will be issued by Migros Bank.
The card issuer appears in parentheses. You can find detailed breakdowns in the credit card and prepaid card comparisons.

Cards from neobanks are gaining popularity

Neobanks are particularly popular among adults between the ages of 26 and 49 years old, with 8 percent of Swiss in this age group use a card from either Neon or Revolut, compared to around four percent of adults in other age groups.

The survey also shows that Neon has been able to nearly double its user base over the past year. At the time of the 2021 survey, around 3 percent of Swiss said that they used a card from the Zurich-based neobank. In 2022, the figure is 6 percent.
“Swiss credit cards now have serious competition from payment cards offered by neobanks,” says CEO Benjamin Manz. Many of these cards are not credit cards in the classic sense, but they can be used for many of the same applications.

Neon’s high average customer satisfaction rating of 8.4 out of 10 points – the highest for any card – is another indicator that the newcomers should be taken seriously. The card from foreign neobank Revolut has somewhat lower customer satisfaction ratings, at 8 out of 10 points. Cards from other neobanks like Wise do not have a broad enough Swiss user base to allow for representative customer satisfaction ratings.

The most popular credit cards

Credit cards from cantonal banks are the most widely used in Switzerland, followed by the Cumulus Mastercard from Migros. Around 18 percent of survey participants use one of these cards. Only 5 percent of adult residents do not use any credit cards at all. Women and young adults between the ages of 18 and 25 are the most likely to not use a credit card.

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Expert Benjamin Manz
Benjamin Manz is CEO of and an independent expert on banking and finance.