Going Long

The term “going long” refers to the act of opening a long position – making an investment which would profit from an increase in the value of an asset.

When you buy shares in a certain stock, you are going long on that stock, meaning that you expect the value of the stock to increase.

Example: An investor buys 100 shares in a software company at 17 Swiss francs per share. If the value of each share increases (to 19 francs per share, for example), the investor will make a profit in the form of a capital gain. If the value of the stock decreases (to 15 francs per share, for example), the asset will be worth less and a capital loss would result.

See also: Going short

More on this topic:
Swiss stock broker comparison

About moneyland.ch

moneyland.ch is Switzerland’s independent online comparison service covering banking, insurance and telecom. More than 100 unbiased comparison tools and calculators are available on moneyland.ch, along with useful financial guides and timely news. The comprehensive comparison tools help you to find the right insurance policies, bank accounts, credit and prepaid cards, loans, mortgages, trading accounts and telecom products for your needs.