Loyalty Card

A loyalty card is a membership card issued by a merchant or service provider which allows its holder to earn rewards corresponding to a loyalty program and/or access discounts.

Merchants issue loyalty cards in order to engender customer loyalty and therefore repeat sales. Some merchants also use information harvested from loyalty card users to track their customer’s spending habits or to sell information to third parties (advertising services, for example).

Typically, loyalty cards are issued as simple plastic cards on which the names and membership numbers of customers are printed. Loyalty cards may also include bar codes, QR codes, magnetic stripes or embedded microchips.

Merchants sometimes combine loyalty cards with payment cards such as store cards or credit cards to increase their functionality. Airline credit cards and supermarket credit cards are examples of loyalty card and credit card combinations.

More on this topic:
Swiss credit card comparison

About moneyland.ch

moneyland.ch is Switzerland’s independent online comparison service covering banking, insurance and telecom. More than 100 unbiased comparison tools and calculators are available on moneyland.ch, along with useful financial guides and timely news. The comprehensive comparison tools help you to find the right insurance policies, bank accounts, credit and prepaid cards, loans, mortgages, trading accounts and telecom products for your needs.