pax care marketing gag or value add

Kostenlose Lebensversicherung von Pax: Marketing-Gag oder echter Mehrwert?

Pax is offering its new Pax Care life insurance completely free of charge. But does the offer bring real value, or is it just a marketing gag?

A death is almost always an emotionally-trying experience for the family and friends of the deceased. But the emotional toll is often amplified by the many accompanying administrative tasks and costs.

What is Pax Care?

Pax Care is a completely free life insurance offer from established Swiss insurance provider Pax. The insurance provides your loved ones with basic assistance with the organizational and financial aspects of your death.

You name the person who should receive the benefit when you sign up. This does not have to be a relative or legal heir. You can change the beneficiary at any time.

If you die, the person you specify in the insurance policy will get:

  • Up to two hours of personal consultation by an expert. The expert can answer any questions they may have about organization or administration. Your beneficiary also receives a clear checklist of things that need to be taken care of, and contact information for relevant offices and service providers.
  • A one-time payout of 2000 francs. This benefit can help cover the cost of your funeral and other fees and charges related to your death.

 

Does the Pax Care life insurance come with hidden costs?

No, the insurance is completely free of charge. Unlike the complimentary insurance that some insurance companies give to customers with paid insurance products, you can get Pax Care for free even if you do not use any paid products from Pax.

Why would Pax give out free life insurance?

The free Pax Care offer is primarily a way of attracting new potential customers who may be interested in Pax’s paid products. When you sign up for Pax Care, you have to complete a short questionnaire. Pax uses the information you provide to propose solutions for financial planning.

However, there is no obligation to sign up for any of the proposed offers. You can always keep your Pax Care insurance regardless of whether or not you use any additional offers from Pax. For that reason, it is fair to say that Pax Care really is a genuine free life insurance offer.

Is there an age limit?

Pax Care is available to residents of Switzerland between the ages of 18 and 64 years old.

How much would comparable insurance cost?

Term life insurance with a 2000-franc benefit typically costs between 50 and 100 francs per year. Getting consultation from an expert can easily cost several hundred francs. So the value you get for free with Pax Care can be worth up to several thousand francs.

 

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