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Press release: «Social Media in Banking: Striking Differences»

Press Releases, 19.11.2013
moneyland.com, the independent financial comparison portal, analyzed the social media presence of 50 relevant banks worldwide. Bottom line: There are major differences when it comes to the handling of social media. The top positions are taken by the Commonwealth Bank, followed by the Bank of America, ASB Bank, National Australia Bank and ABN AMRO.

Zurich, November 19, 2013 – More and more banks seize the opportunity of interacting with existing and potential new clients via social media. Thanks to the various social media channels, banking clients can get information about the favored bank, ask questions and express their wishes. The banks, in return, get the opportunity to interactively find out more about the needs of a customer base that increasingly uses digital means of communication.

On the victory podium: Commonwealth Bank, then Bank of America and ASB Bank

For the present study, moneyland.com analyzed the communication of 50 relevant universal, credit and asset management banks on Facebook, Twitter, YouTube, LinkedIn and Google+, with the help of numerous evaluation criteria (see appendix). Conclusion: The Australian Commonwealth Bank comes first on the ranking list, followed by Bank of America and ASB Bank from New Zealand, then National Australia Bank, ABN AMRO from the Netherlands, Credit Suisse from Switzerland, ING Nederland, Deutsche Bank and Rabobank from the Netherlands.

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Press release: «Social Media in Banking: Striking Differences»

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Ranking Social Media Banking Survey

About moneyland.ch

moneyland.ch is Switzerland’s independent online comparison service covering banking, insurance and telecom. More than 80 unbiased comparison tools and calculators are available on moneyland.ch, along with useful financial guides and timely news. The comprehensive comparison tools help you to find the right insurance policies, bank accounts, credit and prepaid cards, loans, mortgages, trading accounts and telecom products for your needs.