Zurich, November 19, 2013 – More and more banks seize the opportunity of interacting with existing and potential new clients via social media. Thanks to the various social media channels, banking clients can get information about the favored bank, ask questions and express their wishes. The banks, in return, get the opportunity to interactively find out more about the needs of a customer base that increasingly uses digital means of communication.
On the victory podium: Commonwealth Bank, then Bank of America and ASB Bank
For the present study, moneyland.com analyzed the communication of 50 relevant universal, credit and asset management banks on Facebook, Twitter, YouTube, LinkedIn and Google+, with the help of numerous evaluation criteria (see appendix). Conclusion: The Australian Commonwealth Bank comes first on the ranking list, followed by Bank of America and ASB Bank from New Zealand, then National Australia Bank, ABN AMRO from the Netherlands, Credit Suisse from Switzerland, ING Nederland, Deutsche Bank and Rabobank from the Netherlands.
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