Standard rates, as used in the telecom industry, are rates used to calculate fees charged for services, without accounting for optional add-ons or included allowances.
Standard rates may apply to local calls, international calls, roaming, data use, data roaming, SMS messages to local or foreign numbers, and other services.
Example: Many Swiss service providers have very high standard rates for roaming in some countries. The cost of roaming can be significantly reduced by using optional roaming options with lower, non-standard rates.
The roaming calculator and the comprehensive mobile plan comparison on moneyland.ch clearly show whether costs shown are based on standard rates or non-standard rates (options). Both the roaming calculator and the mobile plan comparison show the most affordable model for each offer.
Swiss mobile plan comparison