Stock Picking

Stock picking is a strategy in which specific stocks are selected for investment, rather than broad investment categories like industry sectors or countries.

The goal of this strategy is to pick the stocks which perform better than the market as a whole.

Ideally, a detailed analysis of the issuing company is performed before stock investments are chosen.

In principle, stock picking involves more risk than a broad market strategy. But it is also potentially more profitable.

Compare affordable online stock brokers now and save thousands of francs.

About is Switzerland’s independent online comparison service covering banking, insurance and telecom. More than 100 unbiased comparison tools and calculators are available on, along with useful financial guides and timely news. The comprehensive comparison tools help you to find the right insurance policies, bank accounts, credit and prepaid cards, loans, mortgages, trading accounts and telecom products for your needs.