Stock Picking

Stock picking is a strategy in which specific stocks are selected for investment, rather than broad investment categories like industry sectors or countries.

The goal of this strategy is to pick the stocks which perform better than the market as a whole.

Ideally, a detailed analysis of the issuing company is performed before stock investments are chosen.

In principle, stock picking involves more risk than a broad market strategy. But it is also potentially more profitable.

Compare affordable online stock brokers now and save thousands of francs.

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Trading platforms

Brokers with low fees

Swiss Broker


  • Swiss online bank

  • No additional exchange charges

  • No transaction fees for Swiss equities

Swiss Broker

Saxo Bank Switzerland

  • Swiss online bank

  • Favorable prices stock trading

  • High account interest rates

Swiss Broker


  • Swiss online bank

  • No custody fees for stocks

  • Free market research and trading signals

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Expert Benjamin Manz
Benjamin Manz is CEO of and an independent expert on banking and finance.