Bottom Up

In investing, the term bottom up denotes an approach to investing in which investments are guided by the individual performance of stocks rather than by market trends.

Instead of trying to determine future economic developments, bottom-up investors study the fundamentals of individual businesses in order to determine which businesses are potentially good investments.

While investments based on indexes which track entire markets or stock exchanges are influences by macroeconomic factors, investments in individual companies are influenced by micro-economic factors affecting those companies.

These factors include the company’s management, financial management, products, research and development, key employees, brand awareness, market share and growth potential.

More on this topic:
Top down investing
Fundamental analysis