In Switzerland, the term "private banking" is used to describe asset management services. Unlike retail banking solutions which are available to most individuals, private banking solutions are typically offered who meet specific income or asset requirements.
Private banking services may include wealth management and financial advisory services.
The exact services which make up private banking packages vary between banks and also depend on the value of the assets in question. Services may include investment strategy development, risk profiling, success monitoring, delivery of customized investment vehicles and many more.
Swiss private banking comparison