Retail Investor

A retail investor or private investor is a person or entity which invests their own capital for their own profit. This sets retail investors apart from institutional investors – which invest capital on behalf of third parties.

Some stock exchanges cater directly to retail investors, but most exchanges require that trades be made by participating brokers on behalf of retail and institutional investors.

The term is also used to denote private investors who invest relatively small amounts of money or engage in relatively few investments. In Switzerland, a clear legal distinction is made between retail investors and institutional investors. Retail investors are not required to pay capital gains tax, while institutional investors are taxed on their capital gains.

More on this topic:
Swiss stock broker comparison
Taxes on capital gains in Switzerland explained

About is Switzerland’s independent online comparison service covering banking, insurance and telecom. More than 80 unbiased comparison tools and calculators are available on, along with useful financial guides and timely news. The comprehensive comparison tools help you to find the right insurance policies, bank accounts, credit and prepaid cards, loans, mortgages, trading accounts and telecom products for your needs.