For many customers, car insurance has become more expensive over the past years. But that does not seem to have impacted customer satisfaction, with Swiss consumers giving their car insurance providers good ratings, on the whole. That is the key takeaway from this year’s moneyland.ch car insurance customer satisfaction survey.
The average customer satisfaction score across all categories is 7.8 points, which translates into a “good” rating. That is higher than last year’s average of 7.5 points.
Women and older adults are more satisfied with their insurance
An interesting fact revealed by the survey is that women are noticeably more satisfied with their car insurance than men are. The average rating across male survey participants is 7.6 points, compared to 8.0 points across female participants.
There are also notable differences between age groups. The older the survey participant, the more likely they are to be satisfied with their car insurance. The average customer satisfaction rating across adults aged 50 to 74 years old is 8.2 points, compared to 7.6 points across those aged 26 to 49, and 7.1 points for those aged 18 to 24.
TCS customers are the most satisfied
A comparison of customer satisfaction ratings across different insurance providers shows that TCS has the most satisfied customers, with 8.3 points (a “very good” rating). Other insurers that qualify for the “very good” rating are Smile and Mobiliar, with 8.2 points each, and Zurich, with 8.0 points.
Methodology
The study is based on a representative online survey carried out in early 2026 by market research institute Ipsos on behalf of moneyland.ch. The survey included 1500 participants between the ages of 18 and 74 across both French- and German-speaking Switzerland.
The 1500 participants rated their satisfaction with their current car insurance providers on a scale of 1 (not at all satisfied) to 10 (completely satisfied). Abstaining was also possible. The following scale is used to determine the ratings:
- 5 points or more: Sufficient
- 6 points or more: Satisfactory
- 6.5 points or more: Good
- 8 points or more: Very good
- More than 9 points: Excellent
More on this topic:
Compare Swiss car insurance offers now
Simple tips for saving on car insurance
