The 2019 survey of Swiss credit card users by moneyland.ch reveals customer satisfaction with Swiss credit cards. The results show that as a whole, credit card users are satisfied with their cards. However, there are major differences between individual cards and user groups. The 1500 participants from all parts of Switzerland were asked to rate their satisfaction with their Swiss credit cards and prepaid cards on a scale of 1 (completely unsatisfied) to 10 (completely satisfied).
The results: “Swiss consumers are surprisingly satisfied with their credit cards – more satisfied than they are with their mobile plans and health insurance providers,” states moneyland.ch CEO Benjamin Manz.
On average, Swiss credit card holders rate their cards 8 out of 10 points (very satisfied). General satisfaction, availability of help when problems occur or cards are lost, and the friendliness of customer service personnel all received 8 out of 10 ratings. The average rating for clarity of documents is 7.8 points and the average rating for value-for-money is 7.7 points.
These are the most widely-used credit cards
Of the 1500 survey participants between the ages of 18 and 74 years old, 17.6 percent hold a Migros Cumulus Mastercard. “That makes the no-annual-fee credit card issued by Migros and Cembra Money Bank the most popular credit card in Switzerland,” says moneyland.ch credit card expert Daniel Dreier.
The Cumulus Mastercard is followed by PostFinance credit cards (15.8%), UBS credit cards (15.4%), cantonal bank credit cards issued by Viseca (14.6%), Raiffeisen credit cards issued by Viseca (11.1%) and Conèrcard (8%).
The next most popular cards are: the new Coop Supercard issued by TopCard (6.7%); Credit Suisse credit cards issued by Swisscard (6%); the phased-out Coop Supercardplus issued by Swisscard (5.5%); Migros Bank credit cards issued by Viseca (5.3%); Swiss Bankers Travel Cash and Mastercard Prepaid cards (4%); Bonuscard credit cards (2.7%); the Cashback credit cards from Swisscard (2.4%); other cards issued by Viseca (2.4%); Bank Cler credit cards issued by Viseca (2.3%); other cards issued by Cembra Money Bank (2.1%); American Express credit cards issued by Swisscard (1.7%); cards issued by regional banks and savings banks (1.7%).
“An interesting fact is that 1.6% of participants use cards issued by Revolut, which is a UK financial services provider. Cards from TransferWise – also a UK company – are also present, but not as widely used,” states Daniel Dreier. Also surprising is the fact that 8.7% of participants do not hold either a credit card or a prepaid card.
Customer satisfaction with credit cards and prepaid cards compared
The Migros Cumulus Mastercard received the highest customer satisfaction ratings at 8.3 out of 10 points, followed by credit cards from Cornèrcard (8.1 points).
A whole range of credit cards vie for third place, with each of these receiving an 8-point rating from users: The new Coop Supercard credit card from TopCard; prepaid cards from Swiss Bankers; UBS credit cards; Raiffeisen credit cards; Bank Cler credit cards; cantonal bank credit cards; regional bank credit cards.
Viseca payment cards received 7.9 points for customer satisfaction, as did the phased-out Coop Supercardplus from Swisscard. Migros Bank credit cards received a 7.8-point average rating, as did cards from PostFinance, Credit Suisse and the Cashback credit cards issued by Swisscard. Detailed breakdowns of customer satisfaction ratings are included in the interactive credit card comparison on moneyland.ch.
Customer satisfaction by user group
Credit card holders in French-speaking Switzerland are generally less satisfied then those in German-speaking Switzerland. The average customer satisfaction rating given by card users in French-speaking Switzerland is 7.9 points – compared to 8.1 points in German-speaking Switzerland. Women (8.2 points) are generally more satisfied with their credit cards than men (7.9 points). Rural residents (8.2 points) are more satisfied then urban residents (8 points).
Age also plays a role in customer satisfaction. The youngest age group (18 to 25 years old) is the least satisfied, with an average general customer satisfaction rating of 7.8 points. The average general customer satisfaction rating given by adults aged 26 to 49 years old is 7.9 points. Adults between the ages of 50 and 74 are the most satisfied, with a general customer satisfaction rating of 8.3 points.
More on this topic:
Interactive Swiss credit card and prepaid card comparison
