Swiss consumers can choose between a huge selection of mobile plans. But customer satisfaction varies between carriers, as the representative survey by moneyland.ch shows. The survey, which was conducted in the sprint of 2025, included 1500 participants from both French-speaking and German-speaking regions.
The results show that Swiss consumers are generally satisfied with their mobile plans, with the average customer satisfaction rating across all carriers being 7.8 percent. That translates into a “good” rating.
These carriers have the most satisfied customers
Wingo’s customers are the most satisfied, with the Swisscom subsidiary garnering an average rating of 8.5 points (a “very good” rating). Other carriers that achieved a “very good” rating are Gomo (8.3 points), Yallo, and Coop Mobile (8.1 points each). The main brands from the three big service providers Swisscom (7.9 points), Salt (7.7 points), and Sunrise (7.4 points) have lower customer satisfaction ratings.
Table 1: Overall customer satisfaction by carrier
| Carrier |
Points |
Rating |
| Wingo |
8.5 |
Very good |
| Gomo |
8.3 |
Very good |
| Yallo |
8.1 |
Very good |
| Coop Mobile |
8.1 |
Very good |
| Swisscom |
7.9 |
Good |
| M-Budget Mobile |
7.9 |
Good |
| Salt |
7.7 |
Good |
| Sunrise |
7.4 |
Good |
Customer satisfaction with individual criteria
Satisfaction with mobile Internet access is particularly high, with an average rating of 7.9 points across all carriers. Next in line are network quality (7.8 points) and mobile apps (7.6 points). The criteria that received the lowest customer satisfaction ratings are mobile roaming and special promotions, both with ratings of 7.1 out of 10 points.
Table 2: Customer Satisfaction by individual criteria
| Criterion |
Points |
Rating |
| Mobile Internet |
7.9 |
Good |
| Network quality |
7.8 |
Good |
| Overall satisfaction |
7.8 |
Good |
| Mobile app |
7.6 |
Good |
| Value for money |
7.5 |
Good |
| Customer service |
7.4 |
Good |
| Notice periods |
7.2 |
Good |
| Roaming |
7.1 |
Good |
| Special promotions |
7.1 |
Good |
The highest ratings for mobile Internet went to Gomo (8.5 points), Wingo (8.3 points), and Swisscom (8.1 points).
While the average ratings for mobile roaming and special promotions were the lowest among all the criteria included in the survey, not all carriers received poor ratings for these criteria. Yallo received the highest customer satisfaction ratings for the mobile roaming criterion, with 7.7 points. Gomo and M-Budget Mobile come in at the tail end, both with 6.6 out of 10 points for mobile roaming. Wingo takes first place with regards to special promotions (8.2 points), while M-Budget Mobile’s customers took a more critical stance in this regard (6.6 points).
Satisfaction among Swisscom, Sunrise, and Salt customers
Swisscom, Sunrise, and Salt may be the biggest Swiss telecom companies, but in terms of customer satisfaction, the flagship carriers from these companies lag behind many other carriers. The overall satisfaction rating given to Swisscom by its customers is 7.9 points, while Salt has a 7.7-point rating. Sunrise holds the rear guard with 7.4 points. All three of these carriers have sufficient points for a “good” rating.
Swisscom’s customers seem to be the most satisfied with network quality (8.3 points) and mobile Internet (8.1 points), and the least satisfied with special promotions (6.8 points).
Salt’s customers are most satisfied with their mobile Internet (8.0 points), and least satisfied with their notice periods (6.8 points).
Sunrise’s customers too are most satisfied with mobile Internet (7.6 points). They are least satisfied with notice periods and special promotions (both 6.9 points).
Methodology
Market research institute Ipsos was commissioned by moneyland.ch to carry out a representative online survey of customer satisfaction with Swiss mobile carriers in in 2025. The survey included 1500 participants who were asked to rate their satisfaction with these criteria: Mobile Internet, network quality, mobile roaming, customer service, value-for-money, notice periods, special promotions, mobile apps, and overall satisfaction. Participants could choose between ratings of 1 point (not at all satisfied) and 10 points (completely satisfied).
Points are converted into ratings based on this scale:
- Between 5 and 6 points: Sufficient
- 6 to 6.5 points: Satisfactory
- 6.5 to 8 points: Good
- 8 to 9 points: Very good
- More than 9 points: Excellent
More on this topic:
Get the detailed survey results (German PDF)
Compare Swiss mobile plans now
Deal of the Day 
