inflation price increases salt mobile plans 2023
Telecom News

Inflation: Salt Is Raising Its Mobile Plan Prices

July 26, 2023 - Ralf Beyeler

All of Salt’s private customers will pay up to 3.8 percent more for their mobile plans from September 2023. Salt justifies the price hike by citing the rising inflation. Telecom expert Ralf Beyeler assesses the changes in this report.

From September 10, 2023, the monthly fees of all mobile plans from Salt are going up by as much as 3 francs per month. According to Salt, the average price increase across all plans is 3 percent.

Overview of price increases

Depending on the mobile plan, the basic monthly fee will climb by between 95 centimes and 3 francs.

Plan Basic monthly fee
before 9.9.2023
Basic monthly fee
after 10.9.2023
Price increase
in CHF
Price increase
as a percentage
Surf Unlimited CHF 35.00 CHF 35.95 CHF 0.95 2.7%
Start Max CHF 39.95 CHF 40.95 CHF 1.00 2.5%
Swiss 10 GB CHF 49.95 CHF 50.95 CHF 1.00 2.0%
Smart CHF 59.95 CHF 61.95 CHF 2.00 3.3%
Swiss Max CHF 69.95 CHF 71.95 CHF 2.00 2.9%
Europe Max CHF 79.95 CHF 82.95 CHF 3.00 3.8%
Swiss XXL CHF 79.95 CHF 81.95 CHF 2.00 2.5%
Europe Data CHF 89.95 CHF 92.95 CHF 3.00 3.3%
Europa XXL CHF 99.95 CHF 102.95 CHF 3.00 3.0%
Travel Max CHF 99.95 CHF 102.95 CHF 3.00 3.0%


The monthly fees of older mobile plans will be raised by 3 percent, Salt has announced.

Price hikes also apply to special promotional offers

Salt is one of the telecom companies that make heavy use of special promotions to attract customers. But customers who signed up for their plans through special promotional offers will also be affected by the price hike. While the discounts will remain unchanged, the monthly fees are being raised, so the total cost will go up.


Prices will not be changed for prepaid mobile offers, optical fiber home Internet plans, and offers for large companies.

Customers can terminate their plans

Salt confirmed to that customers who are not in agreement with the price changes can terminate their contracts. The penalty fees do not apply in this case. That means it is also possible to exit your plan even if the minimum contract term has not expired.


Price increases at Sunrise and Swisscom

Sunrise, Switzerland’s second-biggest telecom company, already raised the monthly fees of its mobile plans and home Internet plans on July 1, 2023.

Swisscom, on the other hand, has decided against raising its prices. Until the end of 2024, there will be no general price increases for Blue plans, according to Swisscom. But Swisscom’s wording does not completely rule out price increases for other products.

Assessment by telecom expert Ralf Beyeler

It was only a question of time until Salt, Switzerland’s third-biggest Swiss mobile service provider, would raise its prices and justify the changes with inflation.

As a general rule, simply turning a blind eye and accepting a price increase is never a good move. In the fast-moving mobile telecom market, changes like this present the perfect opportunity to change service providers. Because more Swiss consumers use overpriced mobile plans, they can often save a lot of money by migrating to cheaper plans.

In Switzerland, plans with unlimited local mobile data and phone calls are available for less than 20 francs per month. But many consumers are still paying 80 or 100 francs per month for their mobile plans.

You can find useful tips for changing your mobile plan here. If you have any questions, please contact me by email here.

More on this topic:
Compare the fees of Swiss mobile plans now

This article was originally published on July 18, 2023. It was extended with additional information on July 26, 2023.

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Expert Ralf Beyeler
Ralf Beyeler is the telecom expert at and also covers other areas of personal finance.