Swisscom launched SimplyMobile and its mobile plan in October 2017. The SimplyMobile plan stood out because mobile data allowances did not expire, which was a novelty in the Swiss mobile telecom market at the time.
The mobile plan and prepaid offer from SimplyMobile were offered via its own online store and at Interdiscount, Fust and Microspot stores – all of which are part of the Coop group.
Just 15 months after SimplyMobile’s launch, it is being shut down, as announced by Swisscom in January 2019. Its plan and prepaid offer will continue to be sold, but under the Coop Mobile brand. Existing SimplyMobile customers will automatically be transferred to a corresponding Coop Mobile plan.
The terms and conditions of the new offers from Coop Mobile are largely identical to those offered by SimplyMobile. But there has been a small upgrade: The mobile data allowance included in the Coop Mobile plan is 512 megabytes larger than that included in the SimplyMobile plan.
Telekom-Experte Ralf Beyeler vom unabhängigen Online-Vergleichsdienst moneyland.ch vermutet, dass Swisscom und Coop bereits bei der Lancierung von SimplyMobile im Oktober 2017 wussten, dass SimplyMobile im Jahr 2019 eingestellt beziehungsweise in Coop Mobile umgewandelt werden sollte. Denkbar ist, dass Coop bis Ende 2018 für Angebote mit dem Namen «Coop» im Mobilfunkbereich exklusiv an Salt gebunden war.
Telecom expert Ralf Beyeler from independent online comparison service moneyland.ch believes that when SimplyMobile was launched in October 2017, Swisscom and Coop already knew that SimplyMobile would be shut down in 2019 and that its customers would be transferred to the Coop Mobile service. Until the end of 2018, Coop had an exclusive partnership with Salt for the use of its network by the Coop Mobile service. The curious shutdown of the SimplyMobile brand coincides with Coop’s move to Swisscom as its new Coop Mobile partner.
Swiss mobile plan comparison