Swiss Bank Customer Satisfaction Survey 2026

Whether a private account, savings account, debit card, or pillar 3a solution: Nearly all adult residents of Switzerland have at least one banking relationship. But are Swiss consumers satisfied with their banks? Independent online comparison service moneyland.ch asked 1500 residents of French-speaking and German-speaking regions to rate their satisfaction with their banks and the banking services they use.

The survey results reveal an average of 7.9 out of 10 points across all banks and services. That translates into a “good” rating.

Low satisfaction with interest rates

Participants gave the highest satisfaction ratings for online banking and security. Both of these criteria received 8.3 points, on average. The friendliness of employees and mobile banking apps received an average of 8.1 points.

Interest rates are the aspect with the lowest customer satisfaction, receiving an average of just 6.0 out of 10 points. “That is hardly surprising. Most savings accounts have interest rates that sit just above the zero line, and most private accounts yield no interest at all,” observes moneyland.ch editor Dan Urner. Fees and charges also received relatively poor customer satisfaction ratings (6.9 points, on average).

A cantonal bank beats the neobanks

The Basellandschaftliche Kantonalbank stands out above its peers in terms of customer satisfaction. Customers of this cantonal bank gave it 8.9 out of 10 points, on average, which translates into a “very good” rating. The subsequent positions are taken primarily by neobanks. Yuh and Zak share second place, each with an average of 8.4 points, followed by Neon and the Thurgauer Kantonalbank with 8.3 points. All of these qualify for a “very good” rating.

Fees and charges are the criterion for which neobanks stand out in terms of customer satisfaction. The average rating for this criterion is 8.6 points at Zak, 8.5 points at Yuh, and 8.4 points at Neon. Bank Wir, with 8.2 points, is the only conventional bank that qualifies for a “very good” rating for fees and charges. Customer satisfaction with fees and charges is much lower for most other service providers, including most conventional banks.

Customer satisfaction is highest for debit cards

Debit cards are the banking service with which consumers are the most satisfied. Survey participants gave an average of 8.1 points for this criteria. Credit cards are next in line with 7.9 points, followed by private accounts with 7.8 points. Pillar 3a solutions and stock brokerage services share the last place, with 7.4 points each.