From July 1, 2025, all mobile plans from Wingo, Swisscom’s budget subsidiary, will cost 1 franc more per month. The price hike affects both new and existing customers, with the exception of customers who get a new plan between April 21 and June 30 of 2025.
Wingo cites higher running costs as the reason behind the price increases. Wingo responded to a moneyland.ch inquiry by stating that its costs for salaries, power, and infrastructure have gone up substantially. Wingo says that the cost of power alone has increased by more than 50 percent since 2021.
An overview of Wingo’s price hikes
Wingo is raising the prices for all of its mobile plans by 1 franc per month. The table below offers an overview of the old and new fees, and the price increases in percentages. The cheaper a plan’s monthly fee is, the bigger the percentual price increase will be.
Wingo price increases
| Mobile plan |
Basic monthly fee
until June 2025 |
Basic monthly fee
from July 2025 |
Price hike
in percent |
| Fair Flat |
CHF 25.00 |
CHF 26.00 |
4.00% |
| Wingo Swiss 5G |
CHF 27.95 |
CHF 28.95 |
3.58% |
| Wingo Swiss Start |
CHF 49.00 |
CHF 50.00 |
2.04% |
| Wingo Swiss |
CHF 58.00 |
CHF 59.00 |
1.72% |
| Wingo Swiss Plus |
CHF 63.00 |
CHF 64.00 |
1.59% |
| Wingo Red Swiss |
CHF 67.00 |
CHF 68.00 |
1.49% |
| Wingo Swiss Pro |
CHF 68.00 |
CHF 69.00 |
1.47% |
| Wingo Swiss Smart |
CHF 69.00 |
CHF 70.00 |
1.45% |
| Wingo Europe Start |
CHF 73.00 |
CHF 74.00 |
1.37% |
| Wingo Europe |
CHF 75.00 |
CHF 76.00 |
1.33% |
| Wingo Red |
CHF 77.00 |
CHF 78.00 |
1.30% |
| Wingo Europe Pro |
CHF 78.00 |
CHF 79.00 |
1.28% |
| Wingo Red Pro |
CHF 87.00 |
CHF 88.00 |
1.15% |
| Wingo International |
CHF 130.00 |
CHF 131.00 |
0.77% |
Services that will not be affected by the price hike are: installment plans for phones; Internet plans; TV plans; optional supplements; and prepaid mobile offers.
Plans with promotional prices can cost up to 13.33 percent more
Wingo makes heavy use of special promotional offers. These offers often have discounts of 50, 60, or even 70 percent for new customers. Calculations by moneyland.ch show that who got their plans with a 70-percent discount will pay between 2.56 and 13.33 percent more after the price change. Those who got a 50-percent discount will see their monthly flat fee go up by between 1.54 and 8 percent.
Customers who received a lifelong discount on their plan are also affected. While the size of the discount in Swiss francs will remain the same, the basic price will go up by 1 franc. That is likely why carriers use the term lifelong discount, and not lifelong price.
Update from May 9, 2025: The consumer program Espresso on Radio SRF reported that Wingo had previously advertised cell phone subscriptions with statements such as “for life.” Wingo has responded to Espresso's criticism: Customers who took out their subscription before August 8, 2023, can keep their subscription under the previous terms and conditions if they wish, but will have to forego 5G.
All mobile plans will now include 5G
Another change is that all Wingo mobile plans will now give you access to the 5G network. Wingo offers 5G with a maximum speed of 300 Mbps. Currently, only some Wingo plans include 5G connections.
For some time already, Wingo has offered an option called Full Speed 5G for 10 francs per month. This option lets you use 5G connectivity with a speed of up to 2 Gbps. If a speed of 300 Mbps is adequate for your needs, you can disable this option after the change occurs in order to avoid paying for 5G unnecessarily.
Customers have a right to terminate their plans early
Wingo has not offered customers special information about their right to terminate their contracts early due to the price increase. However, when asked by moneyland.ch, Wingo did confirm that the terms and conditions do give customers the right to withdraw from the contract up until July 1 without paying any penalty fees.
Compare offers
A price hike is always a good opportunity to review your needs. Think about what exactly you need and expect from a mobile plan. Compare offers using the interactive mobile plan comparison on moneyland.ch and get informed about current offers.
To give you a point of reference: Mobile plans with unlimited calls and data within Switzerland are currently available from around 13 francs per month. Plans that include some roaming allowances in addition to unlimited local calls and data are available from around 20 francs per month. These are standard prices, without any discounts.
Price increases are a current trend
For many Swiss mobile service providers, 2025 seems to be the year of price hikes. Salt and Sunrise raised their prices in March, followed by Lebara and Yallo in April. The price hikes introduced by these carriers ranged between 50 centimes and 2.30 francs per month.
It is worth noting that while the new Sunrise mobile plans introduced on April 7, 2025, are more expensive than the previously-offered plans, they also include more allowances.
At this time, Swisscom is avoiding across-the-board price increases for its own Swisscom mobile plans, as confirmed to moneyland.ch. Its subsidiaries Coop Mobile and M-Budget Mobile are also currently foregoing general price hikes.
Conclusion by telecom expert Ralf Beyeler
After Salt, Sunrise, Lebara, and Yallo, we now see a Swisscom subsidiary, Wingo, raising its mobile plan fees. It is interesting to observe that it is primarily the three telecom network operators and their subsidiaries that are raising prices. So far, we have seen Salt and Sunrise hike the fees for their own mobile plans, followed by Sunrise subsidiaries Lebara and Yallo. So far, Swisscom and two of its subsidiaries, Coop Mobile and M-Budget Mobile, have refrained from general price hikes.
Curiously, independent carriers like Digital Republic, Galaxus Mobile, and Spusu have not raised their prices. That in spite of the fact that they buy network capacity from network operators like Sunrise and Salt, and charge relatively low prices for their plans.
Wingo is advertising the introduction of 5G across all its mobile plans as a little surprise. But that is just marketing language, as numerous carriers have included 5G as standard with all their plans for a long time now. Now Wingo is playing catch-up. Wingo customers who want 5G are likely already using plans that give them 5G access.
The situation this year, with so many mobile carriers raising their prices, provides an interesting opportunity to see how different carriers communicate the news to customers. One of the less customer-friendly parts of Wingo’s approach is that it did not clearly inform customers about the possibility of terminating their contracts.
More on this topic:
Mobile plan comparison
From March 2025: Salt mobile plans will cost more
From March 2025: Sunrise raises its prices again
From April 2025: Yallo and Lebara hike mobile plan fees
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