How to Invest in Tesla

US company Tesla is considered a pioneer in electric mobility solutions. Some investors see the US carmaker with its CEO Elon Musk as a sound investment opportunity. This guide answers the most important questions about how to invest in Tesla.

What do I need in order to invest in Tesla?

In Switzerland, investing in Tesla is relatively simple. All you need to do is either open a stock brokerage account at a Swiss bank or specialized online stock broker, or open an account with Swiss neobanks Zak, Yuh or Neon. The specialized moneyland.ch guide provides more information on investing with neobanks

How much does buying Tesla stock cost in Switzerland?

When you buy shares in Tesla, you have to pay stock brokerage fees. On top of that, you also pay the Swiss stamp duty. You should also pay attention to possible custody fees.

How much you have to pay depends primarily on which bank you use. There are major differences between the custody fees charged by different Swiss banks for holding your shares. Brokerage fees also vary between banks (see Table 1). Swiss stamp duties are always the same no matter which Swiss bank you use.

Comparing Swiss stock brokerage accounts on moneyland.ch can save you money. Just use the US equities profile or create a custom profile using the individual profile option.

Table 1: The five cheapest Swiss banks for buying Tesla stock worth 1000 US dollars

Data based on the trading comparison by moneyland.ch. Providers not included in the trading comparison, including neobanks, are not taken into account. The comparison is based on a USD 1000 investment in Tesla stocks. The comparison accounts for brokerage fees and Swiss stamp duties, but does not include custody fees. Date: June 16, 2026.

For smaller investment amounts of several hundred francs, neobanks like Yuh and Neon usually have very low fees, given that these banks do not charge any custody fees. For larger investments, banks that specialize in stock brokerage are cheaper.

Which ETFs can I use to invest in Tesla?

Tesla’s stock is included in numerous exchange-traded funds (ETFs). These index funds are traded on stock exchanges, and make it possible to invest in a whole portfolio of stocks even with just a relatively small amount of investment capital. The fees are typically lower than those of actively-managed funds.

Table 2: The ETFs with the largest Tesla stock components

Source: Justetf.com. Date: June 16, 2026.

So the advantage of investing in Tesla indirectly using ETFs is that your money is spread out over other stocks as well, which lowers the risk of loss. But it is important to be aware that many ETFs invest in just one industry sector. You should also understand that ETFs cannot protect you from all possible risks. Major losses are still possible.

How much profit could I make from investing in Tesla?

Over the past ten years, Tesla’s stock has delivered a positive return that has far surpassed the overall gains in US und global stock market indexes (see Table 3). So you could potentially achieve a high return as a Tesla shareholder. However, it is impossible to predict whether or not Tesla will achieve similar positive gains in the future. Note that the stock price can also fall, both over short terms, and in the long term. Investing in the stock market is always linked to a risk of losing money.

Table 3: Ten-year performance of Tesla stock compared to select US and global stock market indexes

Performance in CHF, excluding dividends. Dates used for the performance comparison: June 15, 2016; June 15, 2026. Source: Investing.com.

Tesla does not currently pay out dividends (as of June 2026).

What are the risks?

High potential returns are generally linked to high risks. Investing in individual companies, in particular, exposes you to a lot of risk. The company’s value can fall drastically over the short-term or long-term. Even a total loss is theoretically possible. You can minimize the risks by investing in funds like ETFs, but you cannot eliminate it completely.

Ideally, your investment strategy should not be based on one company or sector. Instead, you should look at Tesla as one more component you can use to diversify your investment portfolio.

You should also be aware of the currency exchange risk. Tesla’s stock is denominated in US dollars. If the value of the US dollar against the Swiss franc were to fall, that would have a negative impact on the real performance.

What are the tax considerations of investing in Tesla?

In Switzerland, private investors do not pay tax on capital gains from stock investments. Dividends are subject to a US withholding tax. You can recover part of the withholding tax via your Swiss tax returns. However, Tesla does not currently pay out dividends.

Notice: This article is provided for informational purposes only, and should not be considered investment advice. The publishers do not accept any liability in connection with this article.

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