From June 1, 2026, Salt’s private customers will pay more for their mobile plans. The basic flat fees will go up by either 1 or 2 francs per month, depending on the plan. The price hike will apply to both new and existing customers.
An overview of the price increases
The price hikes follow a clear pattern. For plans with a monthly flat fee below 80 francs, the flat fee will go up by one franc per month. All other plans will cost 2 francs more per month.
The price increases only apply to SIM-only mobile plans for private individuals and Soho customers. Mobile plans that are combined with installment-based device purchases will not be affected. Neither will supplemental options, optical fiber home Internet plans, and offers for large companies. Salt is only raising the prices of mobile plans with its own Salt branding. Plans from subsidiaries like Gomo, Lidl Connect, and Post Mobile are not affected.
Salt cites investments in extended its network as the reason behind the price hikes. The network operator also stresses that the average, per-customer mobile data use has climbed by 50 percent over the past five years.
Promotional offers will also get more expensive
Mobile plans offered at special promotional prices will also cost either one or two francs more. This may come as a surprise to customers who assumed that a lifelong discount meant paying the same fixed, promotional price.
Salt’s rules for promotional discounts are curious, as the discount is a percentage of the base price. If the base price goes up, so does the promotional price, and therefore the actual amount you have to pay every month.
Price hikes of up to 6.7 percent for plans bought as part of promotional offers
Salt makes heavy use of special promotions in its marketing. Discounts can be as high as 50, 60, or even 65 percent off the standard prices.
Calculations from moneyland.ch reveal that customers who got their mobile plan with a discount of 65 percent off the base price will pay between 3.7 and 6.7 percent more after the price change. Those with a 50-percent discount will see a price hike of between 2.6 and 4.8 percent.
Customers can terminate their plans without penalties
Salt replied to a moneyland.ch inquiry by saying that affected customers have the right to terminate their plans on a penalty-free basis within 30 days. Salt encourages customers who want to exercise this right to contact customer services by phone.
Salt adds that it is happy to support customers in finding a solution that suits their needs and will continue to provide good value for money even after the price change. It can be assumed that Salt will try to keep customers from leaving.
In the past, there were cases when Salt did not allow customers to terminate their contract before the minimum contract term expired, but did let them to keep the existing price until the end of the term. Salt’s terms and conditions make allowance for that option.
Salt’s Europe zone now includes all EU countries
Along with the announcement of price increases, Salt also announced important changes to its mobile roaming services. From June 1, 2026, all EU countries will fall into Salt’s Europe zone. Up until now, the Europe zone excluded the EU countries Bulgaria, Croatia, Estonia, Latvia, Lithuania, and Slovenia. As confirmed by Salt in a moneyland.ch inquiry, all customers of Salt, Gomo, Lidl Connect, and Post Mobile will automatically benefit from the enlargement of the Europe zone at no extra cost.
Salt also announced that it will be expanding its roaming bundle lineup. It plans to offer bundles with validity terms of one week, one month, and one year. However, the details are not yet known.
Price hikes among telecom service providers are on the rise
For many years after the liberalization of the Swiss telecom market nearly 30 years ago, the prices of telecom services always trended downwards. But that trend has reversed somewhat in the recent past, with Swiss consumers increasingly being forced to accept regular price increases. Interestingly, it has been primarily the big telecom service providers that have hiked their prices, while smaller, independent carriers have tendentially become even cheaper.
The gap between the last price increase from Salt and the upcoming price hike is just 15 months. Since the start of 2025, Sunrise, Swisscom subsidiary Wingo, Sunrise subsidiaries Lebara and Yallo, and market leader Swisscom have all raised their prices.
According to media reports, Swisscom’s price increase resulted in more customer terminations than expected.
Compare and migrate
A price increase is a good opportunity to reconsider your mobile needs. Think about which services you actually need and expect from a mobile plan.
Many Swiss consumers are not aware of how affordable mobile plans have become. Plans with unlimited local calls and data within Switzerland are now available from around 13 francs per month.
Evaluation from telecom expert Ralf Beyeler
Salt’s price hike follows in the wake of Swisscom’s recent price increases. The price changes hardly come as a surprise. Salt’s director recently publicly complained about the steady decrease in the cost of mobile plans in Switzerland.
What is clear is that consumers expect well-developed mobile networks and good connectivity. Today, Swisscom, Sunrise, and Salt all offer practically the same network quality, as various studies have confirmed. It is also clear that consumers are using ever larger volumes of mobile data. Maintaining a high network quality requires sufficient revenues.
But what is difficult to understand is how there can be such large price differences between carriers - especially between carriers that use the same mobile network. Independent carriers like Spusu, in particular, charge much lower prices than the network operators themselves, in spite of having to pay for the use of these networks.
The passiveness with which many consumers accept price hikes is another factor. Too many customers stick to their existing service providers for long periods of time. If consumers were to consistently migrate to cheaper service providers, we would see much fewer price increases.
More on this topic:
Compare Swiss mobile plans now
March 2025: Salt price increase
March 2025: Sunrise price increase
April 2025: Yallo and Lebara price increase
July 2025: Wingo price increase
April 2026: Swisscom price increase
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