From August 1, 2026, many customers at Sunrise, Lebara, and Yallo will have to pay up to 2 francs more per month for their mobile plans and home Internet. The price hikes affect both new and existing customers.
An overview of the Sunrise price increases
Sunrise is raising the prices of plans from its main Sunrise brand by 1.50 francs per month. In addition to mobile plans, the prices of home Internet plans will also go up. For bundled offers, the prices of additional plans will go up by 75 centimes per month and plan, in some cases.
That is a price increase of between 1.5 and 4.9 percent. The proportional increase is larger for cheaper plans like Swiss Plus, and less significant for more expensive plans like Swiss Connect Global.
Special promotional offers will cost up to 6 percent more
Many customers find it surprising when the price of a plan that they subscribed to with a lifelong discount suddenly goes up. But this is possible when the discount is a percentage off the standard price. If the standard price goes up, the price you pay, accounting for the discount, also goes up automatically.
Sunrise, Lebara, and Yallo are among the telecom service providers that make the heaviest use of special promotional offers. Promotional discounts as high as 65 percent have been offered. Plans purchased with these large discounts will now cost up to 6 percent more per month, as moneyland.ch calculations show.
Higher demands on infrastructure
Sunrise cites the higher demands with regards to telecom infrastructure as the reason behind its price hikes. The company says that part of the costs of expanding and modernizing its telecom network will be passed on to customers by way of higher monthly fees.
Switzerland’s two other network operators, Swisscom and Salt, also recently announced price increases. Swisscom cited shrinking per-customer revenues and stressed that the services it provides now are more extensive than those it offered in the past. Salt cites needed investments in its telecom network. Per-customer mobile data consumption has also increased substantially.
CH Mobile, Swype, and QoQa are not affected by the price increases
Not all Sunrise offers are affected by the price hikes.
The base fees for plans from CH Mobile and Swype will remain unchanged. The same is true for plans from QoQa.
The prices of prepaid mobile offers, supplemental options, and installment plans for devices will not be affected.
Penalty-free terminations
As clarified by information published on the Sunrise, Lebara, and Yallo websites, customers affected by the price hike have a right to terminate their plans on July 31, 2026. That means you can terminate your plans without paying any penalties even if your contract’s minimum term has not expired.
You can terminate your plan over the phone or via the chatline. If you want to keep your phone number, you can port your existing number to your new telecom provider.
Sunrise does not accept terminations by mail or e-mail.
Compare and migrate
A price increase always presents a good opportunity to check how your plans compare to other available offers. Many customers pay more than necessary. Take time to consider which telecom services you really need. It may be that cheaper offers have become available in the meantime.
Many Swiss consumers do not have a clear understanding of what a mobile plan should cost. It is helpful to know that plans with unlimited local calls and data within Switzerland are available from around 13 francs per month. Small carriers like Digital Republic, Galaxus Mobile, and Spusu have made the Swiss telecom market much more competitive.
Conclusion by telecom expert Ralf Beyeler
Sunrise is following the other two Swiss telecom network operators in raising its prices. Unlike Salt and Swisscom, the Sunrise price hike will also affect some of its subsidiaries.
It is interesting that price increases have primarily been enacted by the big telecom network operators. The prices charged by small telecom providers have remained stable.
One reason for that is that raising the prices charged to existing customers is a relatively easy way for telecom providers to increase their revenues. While the higher base prices also apply to new new customers, this group is less affected because most new customers are gained through special promotional offers.
Ultimately, it is up to customers to decide how much they want to spend. There are plenty of very affordable offers available on the market.
More on this topic:
Compare Swiss mobile plans now
March 2025: Salt price increase
March 2025: Sunrise price increase
April 2025: Yallo and Lebara price increase
July 2025: Wingo price increase
April 2026: Swisscom price increase
June 2026: Salt price increase
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